During the sultry summer heat many Northwesters complain: "It's TOO hot!" Granted we live in an area where hot weather is rare, when we do get hit with hot weather it usually comes right after several days of rain and 48 degree tempature.
Is your business open during the hot weather? Or do you close suddenly because it is too hot? I have known a local business to do this!
What specials are you offering your customers? A "HOT" deal of 20% off, free popsicles, hand held fans or a unique water bottle labeled with your business logo are all clever ideas. An idea such as this can draw customers to your door who then will buy your product or service. A cool way to entice your customers is key with clever marketing, positive results.
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